Today’s topics
- How to get leads?
(Manual / AI)
- Email campaigns and their effectiveness
- Leads Scraper Agent
- Create an email campaign on Smartlead ai!
1. How to Get Leads (Manual vs. AI)
- Automated enrichment (Clearbit, Apollo, ZoomInfo)

- AI-Powered Methods
- AI research agents (scrape + verify contacts)
- ChatGPT websearch in agent mode
- CRM Integration
- Import all past clients + leads from email into CRM
- Build a lead pipeline for systematic follow-ups (Cody Sanchez tip)
- Track touchpoints to ensure no contact is lost
2. Email Campaigns & Their Effectiveness
-
Types of Email Campaigns
- Cold outreach (first contact)
- Nurture sequences (follow-up, case studies, testimonials)
- Re-engagement campaigns (old leads, past customers)
-
Effectiveness Metrics
- Open Rate
- Click-Through Rate (CTR)
- Response / Conversion Rate

-
Best Practices
- Personalization (by name, industry, pain point)
- Short + value-focused subject lines
- Testing with different subject lines, CTAs, cadence
- Deliverability checks (warming domains, avoiding spam words)
- Use multiple domains to avoid blacklisting (different variations of business name)
- Always include booking links for easy scheduling
3. Leads Scraper Assistant
