Today’s topics

1. How to get leads? (Manual / AI)
2. Email campaigns and their effectiveness
3. Leads Scraper Agent
4. Create an email campaign on Smartlead ai!

1. How to Get Leads (Manual vs. AI)

• Automated enrichment (Clearbit, Apollo, ZoomInfo)

• AI-Powered Methods
  • AI research agents (scrape + verify contacts)
  • ChatGPT websearch in agent mode
• CRM Integration
  • Import all past clients + leads from email into CRM
  • Build a lead pipeline for systematic follow-ups (Cody Sanchez tip)
  • Track touchpoints to ensure no contact is lost

2. Email Campaigns & Their Effectiveness

• Types of Email Campaigns

  • Cold outreach (first contact)
  • Nurture sequences (follow-up, case studies, testimonials)
  • Re-engagement campaigns (old leads, past customers)

• Effectiveness Metrics

  • Open Rate
  • Click-Through Rate (CTR)
  • Response / Conversion Rate

  

• Best Practices

  • Personalization (by name, industry, pain point)
  • Short + value-focused subject lines
  • Testing with different subject lines, CTAs, cadence
  • Deliverability checks (warming domains, avoiding spam words)
  • Use multiple domains to avoid blacklisting (different variations of business name)
  • Always include booking links for easy scheduling

3. Leads Scraper Assistant